Consulting quotes
Marketing For Consultants Quotes
“A finely tuned marketing and publicity system delivers a predictable number of quality sales leads to you every day, month in and month out, so your salespeople spend time only with people who already understand what you do and who have proactively asked you to help them solve their problem. Find their sore spot, and bang it with a hammer.”
– Perry Marshall
“You have a customer, they have a clear and defined problem. Speak to that pain, tell them how you can solve that pain and conversions will increase. If your targeting on your advertising is correct, it will work.”
– Shiv Narayanan
“As a consultant, your product is your expertise. Your content demonstrates your expertise. By creating and publishing content, you provide your potential clients with value and a “sample” of your expertise. If your content is helpful, then you’ll increase the chance they get to know you, like you and trust you.”
– Michael Zipursky, Author of Act Now: How Successful Consultants Thrive During Chaos and Uncertainty
“In giving presentations, use the 10/20/30 rule….use only 10 slides, take 20 minutes maximum, and use at least 30-point fonts.”
– Guy Kawasaki
“As a consultant, if you don’t specialize, then it’s hard to get great at one thing. It’s hard to attract your ideal customer because your message is as diffused as your offer. What I find is the path for new consultants, distill down then when you think you are done, distill down further and get down to your core offering.”
– Rob Malec, Clarity Coaching Client
“Marketing requires continuous and consistent effort. It takes an average of seven “touches” to turn a lukewarm prospect into a customer.”
– Michael Zipursky, Consulting Success
